Discover the New: Blue Edition


Blue Edition is more than a seasonal campaign, it is a surprising reflexion, which will highlight the new face of our Village.

In less than a year’s time, a whole array of new brands have opened up in the Village, such as Komono, L’Oréal, New Balance and even Herschel Supply! The lifestyle cycling brand Rapha also opened up its pop-up in the Village recently. Belgian fashion aficionados will be even more excited to hear that, during Blue Edition, the ultra-desirable Belgian denim label Façon Jacmin will be present in the Village.

Discover all our brands


Customization & styling

Make fashion your own! Styling sessions will be organised all throughout the campaign, in a pop-up shop created especially for this.

Locally and nationally renowned stylists will be hosting the workshops, always with an emphasis on finding a personal and authentic style.

Customers can also have their favourite denim item entirely customised by an expert, using a laser machine.

Blue Edition is literally food for thought…

As Belgians love food, and are seriously good at it, you will find touches of blue on the menus of all restaurants in Maasmechelen Village. Not just Belgian blue cheese, but also Belgian beers, gourmet burgers and revisited local specialties make sure you really get a taste of blue.