The brainchild of childhood friends, Parisians Barbara Boccara and Sharon Krief, who were looking for unfussy, everyday, chic clothes – the clothes they would like to wear themselves. The simple, stylish wardrobe staples have attracted many fashion insiders who want to wear them too.

In 2003, childhood friends Barbara Boccara and Sharon Krief decided to finally design the everyday clothes they had imagined for their dream wardrobes. They founded ba&sh.