Björn Borg

Following a hugely successful career in tennis, the Swede Björn Borg launched his underwear collection in the 80s. Some 30 years later, the brand is a major player in the underwear market and known for its colourful designs, innovative prints and high-end quality. Underwear is Björn Borg’s core business but the brand’s range of shoes, handbags and clothing is growing fast.