The inspiration behind Belgian toy brand Noukie came when Katia and Simon-Pierre Gilliot-De Paepe had their first child in 1991. Soon they were selling soft, safe cuddly toys from their garage, taking their name from the star of the range, Nouky the bear. The child-friendly line of plush characters like Paco the donkey and Lola the cow has expanded to include childcare accessories such as blankets and bibs, and clothing for boys and girls from 0 - 4 year!