Proud to be Belgian

Art Collaboration

From April to September, the global shopping destination offers a fully immersive art experience courtesy of Belgian architect-designer Charles Kaisin. In a ‘Proud to be Belgian’ takeover, Kaisin has designed an exclusive print for the Village which features a series of overlapping Atomium-inspired spheres. This, together with the vibrant colours of the Belgian flag, dresses the entire Village, including a new pop-up café, ‘Made in Belgium’.

Maasmechelen Village enriches your shopping experience with surprising pop-ups, delicious cuisine and, above all, exceptional art.

Brussels’ famous Manneken Pis – a landmark sculpture just 61cm high and a symbol of both the city’s independence of mind and its sense of humour – is also recreated at Maasmechelen Village under Kaisin’s masterful eye. Reincarnated in the form of a six-metre 3D-printed version of the original statue, the largest of its kind ever to be 3D-printed in Europe, this new Manneken Pis towers over the Village’s main square and serves as the perfect backdrop for Instagram moments. 

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We have some great talent in Belgium. We're very lucky. Too often we downplay it, we take ourselves too seriously.

Charles Kaisin

Architect-designer Charles Kaisin wants to create a pure Belgian experience by dressing Maasmechelen Village in a red/black/yellow print, the colours of the Belgian flag. He thinks we should be proud of our country. “We have an awful lot of talent here, but often we minimise that ourselves. There is so much energy, so much creativity,” he says. Just think of the world-famous Belgian fashion designers such as Dries Van Noten, An Demeulemeester, and Raf Simons. Or Tintin and The Smurfs, both internationally renowned. Belgian football is also of the highest level. All reasons to celebrate our country and be proud to be Belgian.

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